Disney and NFL: New merchandise drops for the big game

Fans can purchase new apparel and collectibles this week as Disney and the NFL roll out a limited-edition line for Super Bowl LXI. The brands released three distinct collections on Thursday to coincide with the final stretch of the football season. These items are designed for fans who want to blend their team loyalty with classic Disney characters.

The Disney x Champion collaboration features T-shirts and crewnecks. This release also includes the Disney Pinnacle by Dapper Labs launch, which offers digital pin packs of Mickey and Friends themed around Super Bowl LXI. The Disney x FOCO partnership provides physical goods for all 32 NFL teams. This line includes plush toys, clip-on plush accessories, bobbleheads, figurines, and clear stadium bags.

Paul Gitter, executive vice president of global licensing at Disney Consumer Products, said the products offer fans a new way to connect with teams and athletes. Gitter noted that sports is a growing area for the company and sits at the center of culture. He stated that Mickey and Friends bring a uniquely Disney expression to NFL culture as ESPN brings fans along the road to the big game.

Casey Collins, senior vice president of consumer products and licensing at the NFL, called this release one of the most exciting chapters in the shared history of the two brands. Collins said new products are already in the market with more to come before the Super Bowl airs on Disney’s networks and platforms.

The partnership first debuted in August. As the season progresses, additional product drops will arrive from partners including Crocs, Just Play, New Era, WinCraft, and Champion. These future releases will continue to feature Mickey and Friends designs inspired by the upcoming championship.

This year marks the 40th anniversary of the “Disney’s Super Bowl What’s Next” campaign. The event will be celebrated by the Super Bowl airing on ESPN and ABC. It will also stream on Disney+ for the first time.